Monthly Archives: December 2014

Longhorn Startup Demo Day

lea blog 2

Longhorn Startup Demo Day is one of unique events specifically aimed at UT students.  Created by Josh Baer, founder of Capital Factory, along with faculty Bob Metcalfe, Professor of Innovation and Ben Dyer, Entrepreneur in Residence at the Cockrell School of Engineering, Longhorn Startup is more than just a class. Students are offered hands-on learning as well as the advice of these incredible mentors to help them grow their startup. On November 20th, twelve student startups were provided with the opportunity to each make six minute long pitches to potential investors. The event also featured guest speaker Brian Sharples, HomeAway founder and CEO who provided some helpful insight on entrepreneurship.  Here are is list of the startups that pitched and what exactly their companies do so you know what the next big things are going to be, not just in the Austin community, but beyond.

Pitch 1: TasteBud

TasteBud is a mobile app that is partnered with 30 Austin local and small chain restaurants, that allows users to be able to get 30-50% savings. It’s main goal is to allow students to be able to eat at odd hours for cheaper and to allow restaurants to be able to fill their tables at non-peak times. It offers in-store promotions that are valid for every item on a restaurant’s menu, differentiating it from apps that just provide specific item discounts. It’s currently available at Google Play and the App Store.

Pitch 2: Game Plan

This app was created because of the difficulty its founders had in finding what tailgates to attend when first arriving at UT. This inconvenience in locating and connecting with friends and attending events gave birth to Game Plan. The app has a map that shows where tailgates are, and what parties you are hosting or going to via a playbook. It allows users to engage with each other using invites and different privacy settings depending on the type of event. You can download it now at the App store, with an Android version coming soon.

Pitch 3: Study Huddle

Study Huddle’s goal is to provide students with a better way to study. It will allow users to integrate their class schedule and assignments into the app and track how long they are studying for. You will be able to see who else is working on what assignments as well as difficulty ratings for classes and assignments.  The backbone for this app is its ability to foster group studying via a “huddle” feature that users can use to form specific study groups. It will be available on the Android store and for iOS soon.

Pitch 4: GreekLink

Co-founded by LEA’s own Ari Gootnick, GreekLink is an app that allows the Greek community to communicate all in one place. It includes an interactive calendar, messaging and a contact list. Members of different Greek organizations can create, share and promote their events amongst each other. It’s available to download on the App store.

greek link

Pitch 5: LYTE labs

Instead of using the traditional method of pricking themselves to measure glucose levels, LYTE labs is creating a glucose monitoring ring accessory for diabetics. The device connects to a smart phone and will alert the user if his glucose levels change too much. The software treats customers as individuals, using unique algorithms. Users can custom design a ring and receive a specialized reading tailored them. This device will be the most affordable glucose monitor on the market.

Pitch 6: Everywhere energy

Everywhere energy harnesses the kinetic energy that people create via walking to provide a way to be your own battery. Eversole is the shoe insert the company has designed that allows individuals to harvest this energy. Their product is aimed at Third World countries like India, where a majority of people walk as their main type of transportation, yet have limited access to electricity. College students and American outdoor enthusiasts are other target markets for them as well. The company strives to make it convenient and simple to charge your devices while on the go.

Pitch 7: Choreo

Choreo is a mobile app aimed at dancers that provides them with a way to manage their dance careers. It is an online dance community where dancers can find each other, create profiles and share videos. The app allows for simple promotion, and for a $10 a month subscription fee; dancers can make classes, productions and commercials that make it easy for them to promote their talents.

Pitch 8: HapBack

If you have ever had difficulty planning a large-scale event with sponsors, look no further than HapBack. This company serves as an event sponsorship marketplace where individuals just need to create a profile on their website to begin getting sponsors. One of the main goals of the company is to sell sponsorships in bulk to media campaigns. This allows anyone to make an event while sponsors can also contribute and thereby advertise themselves.

Pitch 9: OnePay

OnePay allows a user to compile all their bills into one place to be paid on time. Users register on the OnePayApp website where their monthly bills are compiled into a single bill, making payments easy and convenient. The service costs $9.99 a month to use. It eliminates the fear of late bills by alerting you and allows you to maintain a good credit score.

Pitch 10: Texas Custom Apparel

Texas Custom Apparel, with LEA’s Sunny Das as CEO, digitizes and designs apparel for different organizations. With branches at UT, A&M and Texas State, the company offers a way for organizations to order attire with a shorter turnaround and cheaper prices than their competitors.  Brands like Comfort Colors and Gildan are offered, allowing organizations to have a plethora of choices when choosing designs that best represent them.

Pitch 11: Gray Matter Technologies

With the same name as the fictional company from Breaking Bad, Gray Matter Technologies is making a name for themselves in the real world by creating a product aimed at diagnosing concussions. Their G force mouth guard is aimed at changing the way people deal with concussions by sending the data of how hard a person was hit to a mobile phone. This data then tells the player whether they need to be removed from a game or not. The product is not specifically aimed at professional or high-level athletes, but anyone who plays a contact sport.

gray matter

Pitch 12: Noki

The idea for Noki (a play on “no keys”) came to one of the founders after reading a sci-fi novel. The company is currently in its prototype stage but is working on producing devices that allow users to type in the air without having to physically touch a keyboard. These devices use a word prediction system that conforms to the way that you type.

These companies are doing great things so far due to the invaluable advice provided by Longhorn Startup. Be on the lookout to hear more from them in the near future!